Hello, my name is Brad Walters.
I am a working creative based out of the foothills of the Snoqualmie Pass - just east of Seattle, WA.
I currently work with Elevate Outdoor Collective (Previously K2 Sports) as the Design Director of K2 Skiing and Snowboarding. With my cross-functional partners, I provide Design Direction and lead the design team for all product categories and programs. Working with a team of designers, creatives, and artists that is made up from both internal and external professionals, we handle all design and direction for the global K2 brand.
Over the past 18+ years I have worked with a variety of companies, from corporate to start-up. Through my work, I aim to bring a unique approach to product, design, and brand story. With a balance of consumer research and a strong understanding of brand and consumer culture, I aim to provide design and ideation that promote sales growth while retaining brand integrity and vision.
This website focuses on projects that I have been lucky enough to be a part of. Iām fortunate to work with amazing individuals and brands and I look to highlight those projects instead of simply focusing on myself. As a Design Director, I feel that my strength is not just in what I can do through personal practice but more-so in what we can create with a team of unique individuals.
Frequented Tools:
Adobe CC ( Primarily: Illustrator, Photoshop, InDesign )
Microsoft Office ( Primarily: Outlook, Teams, Excel ) Figma
Specializing in:
Design Direction
Graphic, Logo, and Apparel Design.
Creative Story Telling and Presentation
Industrial Design Direction
A few of my Favorite Things:
My wife, my family and my old dog. All things outdoors. Skiing. Skateboarding. Point and shoot 35mm cameras that barely work. A good meal. The local record store. Impulsive trips - both local and far.