Brain Dead x K2 - Round 2 (2024)
Role: K2 Design Director
A Connection Made Through Culture.
Brain Dead hails from California and is deeply rooted in art, creative culture, and the outdoors. Bringing an approach all their own, they consistently break boundaries and change the spaces they create. Through a wide range of well exectuted products and collaborations, Brain Dead consistently offers products that go agains’t the status quo.
Some may say that hitting the sophomore collection correctly is near to impossible - we aimed to prove that statement wrong with the second collaborative offering between K2 and Brain Dead. Doubling down on creativity, we worked with a wide selection of artists for this offering. Through a lens of “anti-curation” we expanded into new categories for both brands, ultimately creating unique products for mountain enthusiasts; both new and seasoned.
Special thanks to all of the team at Brain Dead and each contributing artist for making this collection amazing. For more featured coverage on this project please visit @HYPEBEAST. For more from BRAIN DEAD - please visit their site HERE.
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Reckoner 102
The perfect ski for handling everything the mountain can throw at you. From the park to all around the mountain, the Reckoner 102 is that playful, buttery ski that can do it all.
Featured Artist: Bill Conners
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Revolve Boot
A key model in K2’s FL3X collection, the Revolve boot gives a three piece boot design that leaves your feet feeling comfy all day - no matter what you throw at them.
Featuring a full size range of ALL GENDER sizing.
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Passport
A staple of from K2’s Landscape Collection - the Passport is that board that everyone can have a great day in the mountains on. When it comes to snowboard tech - this thing is the real deal.
Featured Artist: Alex Petty
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Tree Splitter
No bindings, no problem. The K2 Tree Splitter is that perfect tool you never knew you needed. Ideal for backyards and snowy roads - the Tree Splitter opens up a whole new world of standing sideways.
Featured Artist: Baltimore Loth
Additional Contributions:
Contributing Artists: Alex Petty, Bill Conners, Baltimore Loth
Board Engineering: Justin Clark | Additional Graphic Design: Tim Benasich, John Cottle, Davin Spridgen
Product Line Management: Megan Stark, Tyler Delumyea, Tom Pietrowski | Marketing and Brand Direction: Tom Johnson
Photography and Videography: Seamus Foster, Theo Acworth, Jack Dawe
Skiers & Snowboarders: McKenna Brown, David Djite, Lauren Nelson, Aito Ito