K2 Landscape - Winter 2024/25

Since its inception in 2022, K2’s Landscape collection has kept snowboard technology in the driver’s seat. Each board is carefully crafted by K2’s engineering team to offer a board for everyone’s quiver. Whether a seasoned professional, or a rider looking to venture off trail for the very first time - K2 Landscape brings a new and refreshing approach to the mountain.

The graphics are built off a series of transparent pigments that aim to amplify the technology instead of simply covering it up with opaque inks.

As K2’s marquee collection, the aim is to make sure that the logo is fully recognizable and not at the mercy of whatever background or color exists on the board or in the surrounding natural environment.

To contrast this as much as possible and give the most punch - we opted for a classic style of black & white framed logos, tech, and details. Everything from the sidewalls to the insert rings shared this and acted as a grounding element to the rest of the artwork.

This year’s Landscape Collection draws parallels between the natural vibrations of a vinyl record to the feeling one gets while riding a snowboard. Both being born from pressed materials, both being openly interpreted by the world they exist.

Records were carefully selected to add an overall feeling to the board. Each a different artist, sound, and vibe that speaks to the particular board model and how it’s meant to be experienced.